Es Tiempo | It’s Time…

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Rupesh also gave me a publication on the Es Tiempo campaign designed by the students of Art Centre College of Design in Pasadena, California.

The Es Tiempo campaign aimed at constructing an awareness intervention programme among the hispanic woman against the rising issue of cervical cancer among them. The branding was unique by trying to move away from the usual colours and forms used in the medical and health domains.

Also the publication gave me a clear idea on how research can help in narrowing down on the design plan and the mediums that will be suitable for such a communication program.

‘Es Tiempo’ meaning ‘It’s Time’ focussed on the concept of the blossoming of the jacaranda trees and remind the women that is was time for to come for the regular check-ups for early detection and prevention of cervical cancer. It created an awareness and intervention programme wherin the medias used for spreading the message was not only important. It hoped to bring about a change in the behavorial patterns of the hispanic women so that each woman could help each other with the help of a credit accumulation system which could be exchanged for goodies and gifts.

Nailpolish retail display

First Guide Meeting

On March 11, 2011 after constructing my proposal, I met Rupesh to discuss about the project wherein I got a lot of valuable inputs.

Apart from sharing resources in the health sector, keeping in mind the projects that are being currently pursued in this domain of public health across the globe, we also discussed the meeting and interaction slots. He informed me about the concept of dropbox <www.dropbox.com> wherein file sharing and data storage can take place upto 2 GB. You would just have to mail the concerned person with whom you want to share the files.

Rupesh shared with me two interesting projects done by the ‘Designmatters Department’ of Art Center College of Design pertaining to the health sector.

1. The Mpala Camel Clinic Project: A collaboration with Mpala Community Trust, Kenya.

This project involved devising a transportation mechanism to deliver vaccines and other health equipments for checkup campaigns and spreading health education among the Mpala Community in Kenya. Since Camel was the only form of transport. the design needed to be focused  around on the form of the camel. Following is a screenshot from the DVD that Rupesh gave me for reference.

The Mpala Camel Clinic Project

2. The Mobile Health Clinic Project: A collaboration with Project Concern International.

This project helped in creating a mobile health clinic to reach out vaccines, check ups and daily health information to the public. Areas where there were no permanent health units, the mobile clinic project found its way. Following is a screenshot from the DVD that Rupesh gave me for reference.

The Mobile Clinic Project

Also Rupesh shared with me a publication authored by John Thackara and published by the Dott07.Design Council. The theme of it was ‘Wouldn’t it be great if We could Live Sustainably by Design’. The publication had a section which dealt with ‘Can Design Make a difference to our Health?’ This section really intrigued me wherein issues regarding people suffering with dementia were dealt with.

Although none of the projects had direct themes to my project topic of Dengue, yet it helped me understand projects focussing on Public Health.

Here are some pages from the publication under the copyright of  Dott 07.

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